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Over 85% of internet users use a search engine to find information and services. Your site should be "optimized" so search engines will find you. There are two levels of "optimization" and both will significantly enhance your positioning on search results.
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Level I - Website Optimization & Site Submissions
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We review your site's content and source code and make appropriate changes to improve your site's ranking with various search engines. Some of the aspects we analyze are:
- Textual content on the various pages
- Meta tags (page titles, descriptions & keywords)
- ALT tags (attributes describing images)
- Internal & external links
Search engine companies regularly look for new content and code to index (a process know as "crawling" or "spidering" for relevant content), but there is no guarantee that they will automatically find your site. However, once we optimize your site, we manually submit it to the major search engine companies, which covers over 95% of all searches performed on the internet. This guarantees the content and code are indexed.
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Level II - Targeted Keyword Buys (CPC Bidding)
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We place bids on appropriate keywords to guarantee select placement on various search result pages. We monitor these buys for guaranteed positioning within the first five search results utilizing the following engines:
- Google (powers Google and AOL)
- Overture (powers Yahoo!, MSN, AltaVista and more)
- IAC (powers About.com, CNET, Ask, and more)
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Our efforts are designed to increase site traffic and drive qualified leads to your products and/or services. We work together with you to help you achieve your online marketing goals.
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